Marketing is everywhere. It grabs our attention, influences our preferences, makes us fall in love with brands, and ultimately entices us to spend money. Marketing is an essential business process that manages the flow of products from the point of conception to the point of consumption. Marketers dig into the minds of consumers using psychological and behavioral techniques. Students in the marketing major will learn skills and strategies to help them identify the customers' needs and wants. Students will also study the challenges facing marketers in the global business environment and develop the critical thinking skills needed to be successful.
The Bachelor of Science in Marketing is a hands-on program designed to give the student a rich marketing experience while in school. We cover diverse topics such as personal selling, advertising, sales promotions, consumer behavior, marketing research, internet marketing, ethics, and strategic marketing. Graduates will be able to take an abstract idea, develop it into a product/service, and execute a long-term marketing strategy.
Interested in a double major or minor to complement your Marketing degree? Check out these other majors at UMC.
Rachel Lundbohm, MBA, an instructor in the Marketing major at the University of Minnesota, Crookston, describes the types of courses and experiences students can expect. A key feature is the experiential learning or "hands-on" learning aspect of the program, which finds students working with actual small businesses or organizations to solve real-world challenges related to marketing.