Marketing BS Curriculum
View Sample Plan(s):
View Checkpoint Chart:
View PDF Version:
- Program Type: Baccalaureate
- Requirements for this program are current for Fall 2013
- Required credits to graduate with this degree: 120
- Required credits within the major: 54
- This program requires summer terms.
- Degree: Bachelor of Science
- Minor in Marketing is available
The importance of marketing for organizations today cannot be underestimated. The best product in the world can fail if it is not marketed appropriately. Marketing is a very broad degree program covering such diverse topics as personal selling, integrated marketing communication, advertising, sales promotion, the psychology of consumer behavior, marketing research, retail marketing, marketing ethics, logistics, internet marketing, and strategic marketing. Organizations need individuals who can identify consumer needs and configure appropriate solutions, and a marketing degree provides graduates with such skills.
A degree in marketing prepares graduates for a variety of careers in marketing, including brand management, sales management, personal selling, account executives, advertising, marketing research, and retailing.
Program outcomes. Graduates will
- demonstrate analytical and critical-thinking skills with direct application to business environments
- demonstrate the ability to communicate clearly and concisely in personal and business communication
- demonstrate an ability to effectively apply human relations and team dynamic concepts in professional and business environments
- demonstrate the ability to value diversity and apply global multidisciplinary concepts in business and industry
- demonstrate skill in the use of technology and computer software applications in business and industry
- demonstrate capability to apply ethical and environmental values to general business principles and practices
- understand the importance of having a consumer orientation and demonstrate how to effectively establish, develop, and maintain business relationships
- demonstrate working knowledge of technological and global developments that are changing the scope of the marketing discipline
This program is available:
- via classroom (the majority of instruction is face-to-face)
For information about University of Minnesota admission requirements, visit the Office of Admissions website.
All students are required to complete general University and college requirements. For more information, see the graduation requirements.
Marketing Program Requirements
Required courses - 54 credits
- Principles of Accounting I (3.0 cr)
- Principles of Accounting II (3.0 cr)
- Legal Environment in Business (3.0 cr)
- Introduction to Management Information Systems (3.0 cr)
- Principles of Management (3.0 cr)
- Integrated Marketing Communication (3.0 cr)
Liberal Education Requirements
A minimum of 40 liberal education credits required. Students must complete the 10 goal areas of the Minnesota Transfer Curriculum with the following specific liberal education courses required:
- Composition I [COMMUNICAT] (3.0 cr)
- Composition II [COMMUNICAT] (3.0 cr)
- Microeconomics [HI/BEH/SSC] (3.0 cr)
- Macroeconomics [HI/BEH/SSC] (3.0 cr)
- College Algebra [MATH THINK] (3.0 cr)
- Elementary Statistics [MATH THINK] (3.0 cr)
- General Psychology [HI/BEH/SSC] (3.0 cr)
- Public Speaking [COMMUNICAT] (3.0 cr)
Required courses - 3 credits
- Spreadsheet Applications (3.0 cr)
Marketing Program Electives
Take 3 or more credits(s) from the following:
- MGMT 3255 - Logistics and Supply Chain Management (3.0 cr)
- MKTG 3700 - Brand Management (3.0 cr)
- MKTG 3710 - Sales Management (3.0 cr)
- MKTG 4100 - Retail Management (3.0 cr)
- SRM 3006 - Sports Marketing (3.0 cr)
Students must take enough Open Electives credits to meet the 120 credit requirement for graduation.
A sub-plan is not required for this program.
A degree in marketing prepares graduates for a variety of careers in marketing, including brand management, sales management, personal selling, account executives, advertising, marketing research, and retailing. The marketing online program has the same curriculum as the classroom delivered marketing program.
- Orientation to Online Programs (1.0 cr)