Employment in advertising, promotions, and marketing management is expected to grow 14% from 2010 to 2020. This industry will continue to be essential for organizations as they seek to maintain and expand their share of the market.
Annual wages depend on the job title and responsibilities. The median wage for marketing managers in 2010 was $112,800 with the lowest 10% earning less than $57,750 and the highest 10% earning more than $166,400.
Source: Bureau of Labor Statistics, US Department of Labor, Occupational Outlook Handbook, 2012-2013 Edition.
Rachel Lundbohm, MBA, an instructor in the Marketing major at the University of Minnesota, Crookston, describes the types of courses and experiences students can expect. A key feature is the experiential learning or "hands-on" learning aspect of the program, which finds students working with actual small businesses or organizations to solve real-world challenges related to marketing.