Communication Emphasis Areas

The Communication, BS program offers these three distinct emphasis areas.

Communication Studies

The focus of this emphasis area is based on the theory, practice, and critique of communication. This area can be conceived as a broad study or as an applied and career-oriented learning program. This area allows students to craft a personalized concentration of courses. These courses can be from outside the communication program curriculum for an interdisciplinary approach or from within the communication program. Communication with a concentration of courses in management, communication with a concentration of courses in marketing, or communication with a concentration of courses in sports management are examples. This area could also reflect a combination of courses from the organizational/public relations and writing emphasis areas.

Communication Studies graduates find or create careers in all sectors of the economy. These professionals meet the communication needs of the businesses and industries in which they work. Communication directors, event planners, and sports information directors are examples. 

 

Organizational Communication/Public Relations

The focus of this emphasis area is on communication within organizations and communication with public constituencies. Conflict management, group and team dynamics, and leadership are key areas of study as well as research, audience analysis, strategic design, implementation, and message evaluation. This area addresses internal organizational power and politics as well as making effective connections with the public. It deals with the daily internal organizational communication that socializes employees, the strategic external communication that connects with the public, and the non-routine persuasive communication that needs to be used to effectively respond to a crisis.

Organizational communication/public relations graduates find or create careers in corporate communication, public relations, media relations, and others. These professionals meet the communication needs of the businesses and industries in which they work. Minors in business management and marketing are excellent supplements to the program in communication with this emphasis area. 

 

Writing

The focus of this emphasis area is on writing. A solid core in English grammar and usage, visual communication, editing, and publication design, and management lead to applications in business writing, creative writing, intercultural writing, news and promotional writing, report writing, and technical communication. This area addresses the theory and practice of the craft. It includes fiction and non-fiction; text for reports, manuals, and project proposals; and text for journals, magazines, newspapers, and social media.

Writing professionals find or create careers as business writers, editors, freelance writers, and technical writers. These professionals find jobs in book, magazine, and newspaper publishing companies; businesses and industries; computer software firms; engineering firms; government agencies; health care organizations; and others.