Marketing BS Curriculum

Business
Academic Affairs

• Program Type: Baccalaureate
• Requirements for this program are current for Spring 2013
• Required credits to graduate with this degree: 120
• Required credits within the major: 54
• This program requires summer terms.
• Degree: Bachelor of Science
• Minor in Marketing is available

The importance of marketing for organizations today cannot be underestimated. The best product in the world can fail if it is not marketed appropriately. Marketing is a very broad degree program covering such diverse topics as personal selling, integrated marketing communication, advertising, sales promotion, the psychology of consumer behavior, marketing research, retail marketing, marketing ethics, logistics, internet marketing, and strategic marketing. Organizations need individuals who can identify consumer needs and configure appropriate solutions, and a marketing degree provides graduates with such skills.

A degree in marketing prepares graduates for a variety of careers in marketing, including brand management, sales management, personal selling, account executives, advertising, marketing research, and retailing.

Program outcomes. Graduates will

• demonstrate analytical and critical-thinking skills with direct application to business environments
• demonstrate the ability to communicate clearly and concisely in personal and business communication
• demonstrate an ability to effectively apply human relations and team dynamic concepts in professional and business environments
• demonstrate the ability to value diversity and apply global multidisciplinary concepts in business and industry
• demonstrate skill in the use of technology and computer software applications in business and industry
• demonstrate capability to apply ethical and environmental values to general business principles and practices
• understand the importance of having a consumer orientation and demonstrate how to effectively establish, develop, and maintain business relationships
• demonstrate working knowledge of technological and global developments that are changing the scope of the marketing discipline

Program Delivery

This program is available:

• via classroom (the majority of instruction is face-to-face)

Admission Requirements

For information about University of Minnesota admission requirements, visit the Office of Admissions website.

General Requirements

All students are required to complete general University and college requirements. For more information, see the graduation requirements.

Program Requirements

• MGMT 3255 - Logistics and Supply Chain Management (3.0 cr)
• MKTG 3700 - Brand Management (3.0 cr)
• MKTG 3710 - Sales Management (3.0 cr)
• MKTG 4100 - Retail Management (3.0 cr)
• SRM 3006 - Sports Marketing (3.0 cr)

Program Sub-plans

A sub-plan is not required for this program.

Marketing Online

A degree in marketing prepares graduates for a variety of careers in marketing, including brand management, sales management, personal selling, account executives, advertising, marketing research, and retailing. The marketing online program has the same curriculum as the classroom delivered marketing program.

Marketing Minor Curriculum

Business
Academic Affairs

• Program Type: Undergraduate minor related to major
• Requirements for this program are current for Spring 2013
• Required credits in this minor: 18 to 19

A minor in marketing complements a wide array of majors. The marketing minor introduces students to current marketing theories and practices. Students pursuing a minor in marketing will learn the basics of marketing principles, effective personal selling, the psychology of consumer behavior, and marketing research methods.

Several electives are offered to provide five areas of specialization for students seeking the marketing minor.

Program outcomes: students who earn a marketing minor will

• understand the importance of having a consumer orientation and demonstrate how to effectively establish, develop, and maintain business relationships
• demonstrate working knowledge of technological and global developments that are changing the scope of the marketing discipline

Program Delivery

This program is available:

• via classroom (the majority of instruction is face-to-face)

Minor Requirements

• MKTG 3230 - Internet Marketing (3.0 cr)
• MKTG 3360 - International Marketing (3.0 cr)
• MKTG 3700 - Brand Management (3.0 cr)
• MKTG 3710 - Sales Management (3.0 cr)
• MKTG 4100 - Retail Management (3.0 cr)
• SRM 3006 - Sports Marketing (3.0 cr)

Program Sub-plans

A sub-plan is not required for this program.

Marketing Minor Online

A minor in marketing complements a wide array of majors. The marketing minor introduces students to current marketing theories and practices. Students pursuing a minor in marketing will learn the basics of marketing principles, effective personal selling, the psychology of consumer behavior, and marketing research methods. The marketing minor (online) has the same curriculum as the classroom delivered marketing minor.