Marketing BS Curriculum

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Business
Academic Affairs

The importance of marketing for organizations today cannot be underestimated. The best product in the world can fail if it is not marketed appropriately. Marketing is a very broad degree program covering diverse topics such as personal selling, integrated marketing communication, advertising, sales promotion, the psychology of consumer behavior, marketing research, retail marketing, marketing ethics, logistics, internet marketing, and strategic marketing. Organizations need individuals who can identify consumer needs and configure appropriate solutions, and a marketing degree provides graduates with such skills.

A degree in marketing prepares graduates for a variety of careers in marketing, including brand management, sales management, personal selling, account executives, advertising, marketing research, and retailing.

Program outcomes. Graduates will:


Program Delivery

This program is available:


Admission Requirements

For information about University of Minnesota admission requirements, visit the Office of Admissions website.


General Requirements

All students are required to complete general University and college requirements. For more information, see the graduation requirements.


Program Requirements

Marketing Program Requirements
Required courses - 54 credits
ACCT 2101 - Principles of Accounting I (3.0 cr)
ACCT 2102 - Principles of Accounting II (3.0 cr)
COMM 3008 - Business Writing (3.0 cr)
GBUS 3107 - Legal Environment in Business (3.0 cr)
GBUS 3300 - Business Analytics (3.0 cr)
GBUS 3500 - Business Ethics (3.0 cr)
ITM 3020 - Introduction to Management Information Systems (3.0 cr)
MGMT 3100 - Managerial Finance (3.0 cr)
MGMT 3200 - Principles of Management (3.0 cr)
MGMT 3900 - Internship (1.0-3.0 cr)
MKTG 2200 - Personal Selling (3.0 cr)
MKTG 3230 - Internet Marketing (3.0 cr)
MKTG 3250 - Integrated Marketing Communication (3.0 cr)
MKTG 3300 - Principles of Marketing (3.0 cr)
MKTG 3310 - Consumer Behavior (3.0 cr)
MKTG 3360 - International Marketing (3.0 cr)
MKTG 3400 - Marketing Research (3.0 cr)
MKTG 4800 - Marketing Strategies (3.0 cr)

 

Liberal Education Requirements
A minimum of 40 liberal education credits required. Students must complete the 10 goal areas of the Minnesota Transfer Curriculum with the following specific liberal education courses required:
COMP 1011 - Composition I [COMMUNICAT] (3.0 cr)
COMP 1013 - Composition II [COMMUNICAT] (3.0 cr)
ECON 2101 - Microeconomics [HI/BEH/SSC] (3.0 cr)
ECON 2102 - Macroeconomics [HI/BEH/SSC] (3.0 cr)
MATH 1031 - College Algebra [MATH THINK] (3.0 cr)
MATH 1150 - Elementary Statistics [MATH THINK] (3.0 cr)
PSY 1001 - General Psychology [HI/BEH/SSC] (3.0 cr)
SPCH 1101 - Public Speaking [COMMUNICAT] (3.0 cr)

 

Technology Requirements
Required courses - 3 credits
CA 1020 - Spreadsheet Applications (3.0 cr)

 

Marketing Program Electives
Take 3 or more credits(s) from the following:

 

Open Electives
Students must take enough Open Electives credits to meet the 120 credit requirement for graduation.


Program Sub-plans

A sub-plan is not required for this program.

Marketing OnlineMarketing Online

A degree in marketing prepares graduates for a variety of careers in marketing, including brand management, sales management, personal selling, account executives, advertising, marketing research, and retailing. The marketing online program has the same curriculum as the classroom delivered marketing program.

Technology Requirement
GBUS 1005 - Orientation to Online Programs (1.0 cr)

 

 

 


Marketing Minor Curriculum

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A minor in marketing complements a wide array of majors. The marketing minor introduces students to current marketing theories and practices. Students pursuing a minor in marketing will learn the basics of marketing principles, effective personal selling, the psychology of consumer behavior, and marketing research methods.

Several electives are offered to provide five areas of specialization for students seeking the marketing minor.

Program outcomes: students who earn a marketing minor will


Program Delivery

This program is available:


Minor Requirements

Marketing Minor Requirements
Required courses - 18 credits
MKTG 2200 - Personal Selling (3.0 cr)
MKTG 3250 - Integrated Marketing Communication (3.0 cr)
MKTG 3300 - Principles of Marketing (3.0 cr)
MKTG 3310 - Consumer Behavior (3.0 cr)
MKTG 3400 - Marketing Research (3.0 cr)
Take 3 or more credits(s) from the following:


Program Sub-plans

A sub-plan is not required for this program.

Marketing Minor OnlineMarketing Minor Online

A minor in marketing complements a wide array of majors. The marketing minor introduces students to current marketing theories and practices. Students pursuing a minor in marketing will learn the basics of marketing principles, effective personal selling, the psychology of consumer behavior, and marketing research methods. The marketing minor (online) has the same curriculum as the classroom delivered marketing minor.

Technology Requirement
GBUS 1005 - Orientation to Online Programs (1.0 cr)